In this series of videos, our attorneys take you through the core elements of Intellectual Property to give entrepreneurs, product designers and business owners a firm footing on the language, process and benefits for securing the different types of IP. Through this series, the following subjects are introduced in bite-sized videos.

• What are the main types of IP and their purpose?
• Registered vs Unregistered Protection
• The Benefits of Patent Protection
• What makes a product patentable?
• What is the procedure for acquiring a patent for a product?
• What are trade marks and what are their purpose?
• What are the benefits of trade mark protection?
• What is the process for registering a trade mark?
• What is the test for trade mark infringement?
• What is the procedure for securing design rights?
• What are design rights and what is the procedure for acquiring them?
• What is copyright and what is the procedure for acquiring it?
• Case study: Dyson and IP